● Enrolment open · Starting October 17, 2026
Step into the marketing role.
Lead brands with confidence.
CPMP is a practical Pharmaceutical Marketing Program that builds the brand strategy, planning and execution skills Pharmaceutical Marketing Product Managers use every day, and prepares you for the role's assessment.
✓ CPD UK Accredited
✓ Online live sessions
✓ Assessment readiness
Next cohort
Oct 17
Starting October 17, 2026 · live online on Saturdays
✓
8 live interactive sessions on brand strategy, segmentation, KPIs and AI
✓
Personalized mock assessments with individualized feedback
✓
1-year mentorship access with quarterly case-study Q&As
✓
CPD UK accredited CPMP certificate
600+
Graduates across MENA
50+
Companies our graduates work at
1,300+
One-to-one coaching sessions
21 yrs
Lead instructor's pharma experience
Join graduates from more than 50 companies across the MENA region
Who it's for
Designed for the people Pharmaceutical Marketing Product Managers are built from.
Built for Product Specialists, Medical Representatives and early-career Pharmaceutical Marketing Product Managers in the Middle East who want a clear, practical path into pharmaceutical marketing.
CPMP builds the practical thinking, language and confidence you need to perform in Pharmaceutical Marketing Product Manager assessments and future commercial roles.
01
Product Specialists
Turn your product and field knowledge into brand strategy.
02
Medical Representatives
Learn how marketing decisions are made, and how to be part of them.
03
New Pharmaceutical Marketing Product Managers
Up to 1 year in the role? Strengthen positioning, planning and KPI skills.
Your learning journey
Learn. Apply. Lead.
Practical pharmaceutical marketing capabilities you can apply directly in brand planning, market understanding, strategic decision-making and career advancement.
01 · Learn
8
Live interactive sessions
Marketing fundamentals, segmentation and positioning, brand strategy, objectives, execution tactics, KPIs and AI in pharmaceutical marketing.
02 · Apply
1:1
Personalized mock assessments
Designed to pinpoint your strengths and improvement areas, with clear, individualized feedback.
03 · Lead
1 year
Mentorship access
Quarterly case study discussions and Q&A sessions that extend your learning beyond the course.
Start your learning journey
Join a community of 600+ graduates across MENA.
A comprehensive learning journey that doesn't stop at the certificate. We walk with you, step by step, until you reach your goal.
Live & online
Interactive sessions, weekly on Saturdays
Mock assessments
Personalized, with individualized feedback
Assessment readiness
The thinking and language Pharmaceutical Marketing Product Manager panels look for
1-year mentorship
Quarterly case discussions and Q&As
CPMP learning outcomes
8 skills every Pharmaceutical Marketing Product Manager needs.
Across 7 modules, from situational analysis to AI in marketing, you'll build practical capabilities you can apply directly in brand planning and strategic decisions.
01 · Module 1
Pharmaceutical Marketing Fundamentals
◆ Principles of pharmaceutical marketing and situational analysis
◆ Apply core marketing concepts to real business and brand situations
02 · Module 2
Segmentation, Targeting & Positioning
◆ Modern marketing strategy concepts and customer behavior
◆ Identify segments, prioritize the right audience and position a brand
03 · Module 3
Brand Strategy Thinking
◆ Define brand value and a positioning approach
◆ Structure a practical go-to-market strategy
04 · Module 4
Meaningful Marketing Objectives
◆ Set qualitative and quantitative objectives
◆ Link objectives to brand growth and better planning
05 · Module 5
Tactical & Execution Plans
◆ Modern marketing execution tools and tactics
◆ Campaigns, promotional activities and implementation across the lifecycle
06 · Module 6
Marketing Metrics & KPIs
◆ Select relevant metrics and track performance
◆ Use data to evaluate and improve marketing effectiveness
07 · Module 7
AI in Pharmaceutical Marketing
◆ Personalization and customer engagement
◆ Campaign optimization and modern marketing practice
08 · Career
Pharmaceutical Marketing Product Manager Readiness
◆ The practical thinking and language PM panels look for
◆ Confidence for PM assessments and future commercial roles
See the full program outline
Session-by-session content, assessments and mentorship plan.
Download PDFLead instructor
Pharma marketing leadership across 5 markets.
ME
Dr. Mahmoud Ezzat
Lead Instructor · Marketing
CIM: Chartered Institute of Marketing
AUC: Promotional Advertising & Essentials of Marketing
Google Digital Marketing & Google Analytics certified
12y
Pharmaceutical Marketing
21-year career with 12 years in marketing across multinational and national companies, and a marketing and business development public speaker.
5
Markets Across the Region
KSA, Egypt, UAE, Jordan and Iraq, across multiple therapeutic segments.
BD
Marketing & Business Development
Public speaker on marketing and business development, with experience across infection control and orthodontic medical devices.
21 yrs
Pharma industry career
12 yrs
In pharmaceutical marketing
5
Markets: KSA, Egypt, UAE, Jordan, Iraq
Lead instructor
Strategy and branding across the GCC and Egypt.
MM
Dr. Mahmoud Mohamed
Lead Instructor · Marketing
MBA in Marketing · University of Leicester, UK
BSc Pharmaceutical Sciences · Cairo University
Portfolio Management Professional (PfMP) · Project Management Professional (PMP)
23y
Pharma Marketing & Sales
23 years within global and regional pharmaceutical companies in different marketing and sales roles.
GCC
Diversified Therapeutic Areas
Experience across diversified therapeutic areas within the Gulf Cooperation Council countries and Egypt.
BR
Strategic Market Planning
Local, regional and global branding, from market planning to brand strategy.
23 yrs
Pharma marketing & sales
MBA
Marketing, University of Leicester
PMP
& PfMP certified
Graduate stories
Hear it from CPMP graduates.
Swipe to see more →
FAQ
Questions before you apply?
Can't find your answer here? Message us directly and we'll help you choose the right path.
Ask us on WhatsApp
How is the CPMP program delivered?
CPMP runs over 8 weeks as live online sessions, weekly on Saturdays: 8 interactive sessions and 32 hours in total. It is CPD UK accredited.
How do the mock assessments work?
You complete personalized mock Pharmaceutical Marketing Product Manager assessments designed to pinpoint your strengths and improvement areas, with clear, individualized feedback.
Who is CPMP for?
Product Specialists, Medical Representatives and Pharmaceutical Marketing Product Managers with up to 1 year of experience who want to move into, or grow in, Product Management.
What support do I get after the program?
1-year access to our mentorship sessions, with quarterly case study discussions and Q&A sessions.
Does the program cover digital and AI?
Yes. Module 5 covers modern marketing execution tools and tactics, and Module 7 covers AI in pharmaceutical marketing: personalization, customer engagement and campaign optimization.
Your next role starts with
October 17.
CPMP starts October 17, 2026: 8 weeks, live online every Saturday. Seats are limited to keep sessions interactive and assessments personal.