Certified Medical Affairs Professional Diploma

CMAP

For Current Medical Science Liaisons

Advance your Career in Medical Affairs

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Certified by CPD united Kingdom

Starting 17 February 2024

Online Diploma

9 online Interactive Sessions

Sessions conducted on Fridays and Saturdays

8 Modules delivered by 4 instructors in Medical Affairs

Upon Program completion you will be able to,

1

Evaluate clinical literature, including study designs, identification of sources of bias, methodology, statistical analysis and applicability of results to clinical practice.

2

Identify and communicate KOL across different platforms and communicate effectively across different phases of product lifecycle in addition to speaker development process.

3

Create Medical Affairs strategy including therapy area analysis, Strategic imperatives, tactical plan and pre-launch / launch dashboard.

4

Understand value of RWE in healthcare ecosystem and create a roadmap for conducting RWE study.

5

Understand Role of Medical affairs in Medical governance and how to review different types of materials and activities.

6

Understand Common HEOR definitions and study types used in HEOR.  Identify the basics of creating an Omnichannel communication to leverage KSL Knowledge through personalized communication experience. 

Program Instructors

Dr. Ahmed Mahrous

Ethics and Compliance Director

Dr. Ahmed Mekky

Hematology & RBDs Medical Manager KSA & Gulf countries

Dr. Mina Adel Nagib

Senior Scientific Advisor Middle East and Africa

Dr. Adham El Said

Medical Affairs Trainer – APA Academy

Join the Largest Medical Affairs platform in MENA region

Get Access to Mentorship Program

Monthly Online sessions on different Medical Affairs topics and Case studies discussions.

One to One Coaching sessions

Program graduates can book individual coaching sessions to discuss different Medical Affairs inquiries or career development consultation.

Course Curriculum

Module 1: Critical Appraisal of Clinical Trials

  • Evaluating Primary literature
  • Study Design
  • Type of Bias
  • Statistical Analysis
  • Interpret the validity and results of studies

Module 2: Introduction to Medical Statistics

  • Types of Data
  • Descriptive statistics ( Measures of spread & Central tendency)
  • Inferential Statistics ( P value & CI)
  • Empirical role
  • Hypothesis Testing
  • Study Power

Module 3: Key Scientific Leaders Engagement

  • KSL vs KOL
  • KSL Identification Matrix
  • KSL Communication Platforms
  • KSL Engagement Plan
  • Communicating Effectively “Pre – post Launch”
  • Disease Area vs Therapy area awareness
  • Speakers Bureau
  • Clinical Trials Detailing

Module 4: Launch Excellence

  • The evolving role of Medical Affairs
  • An overview of the drug development Process.
  • Therapy area analysis
  • Medical Strategy
  • Tactical Plan
  • Pre-launch / Launch dashboard
  • KPIs

Module 5: Real World Evidence

  • What is RWE
  • How RWE compliment RCTs
  • Real World Evidence process
  • Roadmap for conducting RWE

Module 6: Medical Governance and Compliance

  • Medical vs Commercial communication
  • Managing off-label Queries
  • Clinical Research Governance
  • Promotional and Non-Promotional Materials review
  • Activities Review

Module 7: Omnichannel & HEOR Introduction

  • Omnichannel Communication:

    • Difference between Omnichannel and Multichannel communication.
    • Communication message types and objectives.
    • Channels types and properties.
    • Case Study on how to create an omnichannel communication plan.

     

  • HEOR Introduction:

    • Identifying needs for HEOR in product strategy.
    • Identify different types & roles of HEOR studies.
    • Hands on training on each type of HEOR Studies.

Module 8: Problem-Solving in Medical Affairs Activities.

  • Analysis and structure of the problem
  • Tools for effective decision-making and problem-solving.