Academy Of Pharmaceutical Affairs
Certified Pharmaceutical Marketing Professional
Join a community of more than 600 Graduate across the MENA Region in a Comprehensive Learning Journey
Designed for Product Specialists, Medical Representatives and Product managers up to 1 year of experience
What is included?
- Live Online Interactive Sessions (Access to records for missed session)
- Free access to Mentorship Program (Monthly Sessions to discuss different case studies on product launches) - 1 year
- Product Manager Mock assessment
Be ready for Product Manager Assessment
Starting January 11th 2025
Your learning journey is extended beyond the course duration with our Mentorship program
7 online live Sessions. (Weekly) (Microsoft Teams)
Weekly Modules, with assignments, quizzes and final certification exam
Individual presentation with feedback
Program Content
Module 1 - Principles of Pharmaceutical Marketing & Situational Analysis
Module 2 - Modern Marketing Strategy Concepts & Customer Behavior
Module 3 - Developing Brand Strategy
Module 4 - Marketing Objectives
Module 5 - Modern Marketing Execution Tools & Tactics
Module 6 - Marketing Metrics & KPIs
Module 7 - AI in Pharmaceutical Marketing: A Transformative Approach
Module 8 - World-Class Launch Planning & Project Management
Module 1 - Principles of Pharmaceutical Marketing & Situational Analysis
- Definition of Pharmaceutical Marketing
- Professional Marketing Acronyms
- Overview of the Pharma Market in the MENA Region
- Healthcare Systems in the MENA Region
- Role and Functions of a Pharma Product Manager
- Market Situational Analysis Techniques
Module 2 - Modern Marketing Strategy Concepts & Customer Behavior
- Overview of Pharmaceutical Marketing Strategy
- Selecting a Winning Marketing Strategy
- Mastering Target Customer Segmentation
- Targeting the Right Customer
- Understanding and Meeting Customer Needs
- Exploring Brand Positioning Strategies
Module 3 - Developing Brand Strategy
- Crafting a Unique Selling Proposition (USP)
- Creating a Position Map
- Writing an Effective Positioning Statement
- Core Brand Strategy Development
- Supporting Brand Strategies
- Building a Go-to-Market Strategy
Module 4 - Marketing Objectives
- Setting Qualitative Objectives
- Establishing Quantitative Objectives
- Forecasting Tools and Techniques
- Structuring Accurate Forecasts
- Understanding Product Profile Impact on Market Share
- Engaging in Modelling Exercises
Module 5 - Modern Marketing Execution Tools & Tactics
- Developing a Tactical Plan
- Effective Promotional Strategies
- Campaign Development
- Aligning Product Lifecycle with Promotional Mix
- Budget Allocation Strategies
- Profit and Loss Analysis per Product
- Implementation and Contingency Planning
Module 6 - Marketing Metrics & KPIs
- Defining Key Performance Indicators (KPIs) for Pharma Marketing
- Tracking Sales, Market Share, and Brand Awareness
- Using Data and Analytics to Measure Campaign Effectiveness
- Data-Driven Decision-Making for Strategy Optimization
- Tools for Measuring and Evaluating Marketing Performance
Module 7 - AI in Pharmaceutical Marketing: A Transformative Approach
- Role of AI in Revolutionizing Pharma Marketing
- Personalizing Marketing with AI
- Enhancing Customer Engagement Through AI
- Understanding AI Tools and Applications
- Case Studies of Successful AI Campaigns in Pharma
Module 8 - World-Class Launch Planning & Project Management
- Project Management Strategies for Pharma Marketing
- Tools and Techniques for Marketing Project Management
- Steps to Create a Successful Project Management Plan
- Overcoming Challenges in Marketing Project Management
- Workshop: Building Effective Project Plans
- Framework for Pre-Launch, Launch, and Post-Launch Activities
- Best Practices for New Product Commercialization
- Profiling New Products Against Competitors
- Insights from Recent Product Launches
- Core Marketing Strategy for Launch
- Developing and Finalizing Launch Timelines
- KPIs and Milestones to Track Launch Progress
- Communicating the Launch Plan Effectively
Program Instructor
Dr. Mahmoud Ezzat - Marketing Lead
Education
- Bsc. of Pharmaceutical science.
- CIM – Chartered Institute of Marketing
- AUC – Promotional Advertising
- AUC – Essentials of Marketing
- Google Digital Marketing Certification
- Google Analytics
Experience
- Marketing & Business Development Public Speaker.
- 21 Years entire career experience.
- 12 Years Marketing Experience.
- KSA – Egypt – UAE – Jordan – Iraq.
- Multinational & National corporates Experience.
- Multiple Therapeutic Segments in Pharmaceutical market.
- Infection Control.
- Orthodontic Medical Devices.
Program Instructor
Dr. Mahmoud Mohamed - Marketing Instructor
Education
- MBA: Marketing University of Leicester – United Kingdom
- BSC of Pharmaceutical Science Faculty of Pharmacy, Cairo University
- Portfolio Management Professional PfMP®️
- Project Management Professional (PMP)
Experience:
- 23 years within global and regional pharmaceutical companies in different marketing and sales roles.
- Diversified therapeutic areas within Gulf Cooperation Council countries (GCC) and Egypt.
- Strategic Market Planning Local, Regional & Global Branding