Academy Of Pharmaceutical Affairs
Certified Pharmaceutical Marketing Professional
“Advance your pharmaceutical marketing career by mastering modern strategies and practical skills essential for brand growth and successful launches.”
Designed for Product Specialists, Medical Representatives and Product managers up to 1 year of experience
Be ready for Product Manager Assessment
Starting April 12th, 2025
Your learning journey is extended beyond the course duration with our Mentorship program
"Engage in live interactive online sessions led by Market Access expert Dr. Sherif Hammad. Master critical topics from healthcare landscape to pricing strategies."
"Experience three personalized mock assessments designed to pinpoint strengths and improvement areas with clear, individualized feedback."
"Benefit from six months of continuous development, including monthly sessions focused on soft skills, communication, and interview readiness."
Module 1 - Principles of Pharmaceutical Marketing & Situational Analysis
Module 2 - Modern Marketing Strategy Concepts & Customer Behavior
Module 3 - Developing Brand Strategy
Module 4 - Marketing Objectives
Module 5 - Modern Marketing Execution Tools & Tactics
Module 6 - Marketing Metrics & KPIs
Module 7 - AI in Pharmaceutical Marketing: A Transformative Approach
Module 8 - World-Class Launch Planning & Project Management
Module 1 - Principles of Pharmaceutical Marketing & Situational Analysis
- Definition of Pharmaceutical Marketing
- Professional Marketing Acronyms
- Overview of the Pharma Market in the MENA Region
- Healthcare Systems in the MENA Region
- Role and Functions of a Pharma Product Manager
- Market Situational Analysis Techniques
Module 2 - Modern Marketing Strategy Concepts & Customer Behavior
- Overview of Pharmaceutical Marketing Strategy
- Selecting a Winning Marketing Strategy
- Mastering Target Customer Segmentation
- Targeting the Right Customer
- Understanding and Meeting Customer Needs
- Exploring Brand Positioning Strategies
Module 3 - Developing Brand Strategy
- Crafting a Unique Selling Proposition (USP)
- Creating a Position Map
- Writing an Effective Positioning Statement
- Core Brand Strategy Development
- Supporting Brand Strategies
- Building a Go-to-Market Strategy
Module 4 - Marketing Objectives
- Setting Qualitative Objectives
- Establishing Quantitative Objectives
- Forecasting Tools and Techniques
- Structuring Accurate Forecasts
- Understanding Product Profile Impact on Market Share
- Engaging in Modelling Exercises
Module 5 - Modern Marketing Execution Tools & Tactics
- Developing a Tactical Plan
- Effective Promotional Strategies
- Campaign Development
- Aligning Product Lifecycle with Promotional Mix
- Budget Allocation Strategies
- Profit and Loss Analysis per Product
- Implementation and Contingency Planning
Module 6 - Marketing Metrics & KPIs
- Defining Key Performance Indicators (KPIs) for Pharma Marketing
- Tracking Sales, Market Share, and Brand Awareness
- Using Data and Analytics to Measure Campaign Effectiveness
- Data-Driven Decision-Making for Strategy Optimization
- Tools for Measuring and Evaluating Marketing Performance
Module 7 - AI in Pharmaceutical Marketing: A Transformative Approach
- Role of AI in Revolutionizing Pharma Marketing
- Personalizing Marketing with AI
- Enhancing Customer Engagement Through AI
- Understanding AI Tools and Applications
- Case Studies of Successful AI Campaigns in Pharma
Module 8 - World-Class Launch Planning & Project Management
- Project Management Strategies for Pharma Marketing
- Tools and Techniques for Marketing Project Management
- Steps to Create a Successful Project Management Plan
- Overcoming Challenges in Marketing Project Management
- Workshop: Building Effective Project Plans
- Framework for Pre-Launch, Launch, and Post-Launch Activities
- Best Practices for New Product Commercialization
- Profiling New Products Against Competitors
- Insights from Recent Product Launches
- Core Marketing Strategy for Launch
- Developing and Finalizing Launch Timelines
- KPIs and Milestones to Track Launch Progress
- Communicating the Launch Plan Effectively
Gain expertise in modern pharmaceutical marketing strategies, brand growth, customer behavior analysis, and effective product launches.
Program Instructor
Dr. Mahmoud Ezzat - Marketing Lead
Education
- Bsc. of Pharmaceutical science.
- CIM – Chartered Institute of Marketing
- AUC – Promotional Advertising
- AUC – Essentials of Marketing
- Google Digital Marketing Certification
- Google Analytics
Experience
- Marketing & Business Development Public Speaker.
- 21 Years entire career experience.
- 12 Years Marketing Experience.
- KSA – Egypt – UAE – Jordan – Iraq.
- Multinational & National corporates Experience.
- Multiple Therapeutic Segments in Pharmaceutical market.
- Infection Control.
- Orthodontic Medical Devices.
Program Instructor
Dr. Mahmoud Mohamed - Marketing Instructor
Education
- MBA: Marketing University of Leicester – United Kingdom
- BSC of Pharmaceutical Science Faculty of Pharmacy, Cairo University
- Portfolio Management Professional PfMP®️
- Project Management Professional (PMP)
Experience:
- 23 years within global and regional pharmaceutical companies in different marketing and sales roles.
- Diversified therapeutic areas within Gulf Cooperation Council countries (GCC) and Egypt.
- Strategic Market Planning Local, Regional & Global Branding