Academy Of Pharmaceutical Affairs
Certified Pharmaceutical Marketing Professional
Accredited by CPD United Kingdom
Build your transition to Product Manager role
Designed for Product Specialists, Medical Representatives and Product managers up to 1 year of experience
Be ready for Product Manager Assessment
Starting April 18th 2026
Your learning journey is extended beyond the course duration with our Mentorship program
Engage in 8 live interactive online sessions.
"Personalized mock assessments designed to pinpoint strengths and improvement areas with clear, individualized feedback."
1 year access to Mentorship Sessions Quarterly case study discussions and Q & A sessions
Build the skills you need to transition into Pharmaceutical Marketing.
This program is designed to help participants build practical pharmaceutical marketing capabilities that can be directly applied in brand planning, market understanding, strategic decision-making, and career advancement.
Understand pharmaceutical marketing fundamentals
Build a clearer understanding of core pharmaceutical marketing concepts and how they apply to real business and brand situations.
Apply segmentation, targeting, and positioning
Learn how to identify customer segments, prioritize the right audience, and position a brand more effectively in the market.
Develop stronger brand strategy thinking
Strengthen your ability to define brand value, build a positioning approach, and structure a more practical go-to-market strategy.
Set meaningful marketing objectives
Understand how to define qualitative and quantitative objectives that support brand growth and better marketing planning.
Build tactical and execution plans
Translate strategy into relevant tactics, campaigns, promotional activities, and implementation plans across the product lifecycle.
Measure performance using KPIs
Gain the ability to select relevant metrics, track performance, and use data to evaluate and improve marketing effectiveness.
Use AI concepts in pharmaceutical marketing
Explore how AI can support personalization, customer engagement, campaign optimization, and modern pharmaceutical marketing practice.
Improve readiness for Product Manager career progression
Strengthen the practical thinking, language, and confidence needed to perform better in Product Manager assessments and future commercial roles.
Program Content
- Definition of Pharmaceutical Marketing
- Professional Marketing Acronyms
- Overview of the Pharma Market in the MENA Region
- Healthcare Systems in the MENA Region
- Role and Functions of a Pharma Product Manager
- Market Situational Analysis Techniques
- Overview of Pharmaceutical Marketing Strategy
- Selecting a Winning Marketing Strategy
- Mastering Target Customer Segmentation
- Targeting the Right Customer
- Understanding and Meeting Customer Needs
- Exploring Brand Positioning Strategies
- Crafting a Unique Selling Proposition (USP)
- Creating a Position Map
- Writing an Effective Positioning Statement
- Core Brand Strategy Development
- Supporting Brand Strategies
- Building a Go-to-Market Strategy
- Setting Qualitative Objectives
- Establishing Quantitative Objectives
- Forecasting Tools and Techniques
- Structuring Accurate Forecasts
- Understanding Product Profile Impact on Market Share
- Engaging in Modelling Exercises
- Developing a Tactical Plan
- Effective Promotional Strategies
- Campaign Development
- Aligning Product Lifecycle with Promotional Mix
- Budget Allocation Strategies
- Profit and Loss Analysis per Product
- Implementation and Contingency Planning
- Defining Key Performance Indicators (KPIs) for Pharma Marketing
- Tracking Sales, Market Share, and Brand Awareness
- Using Data and Analytics to Measure Campaign Effectiveness
- Data-Driven Decision-Making for Strategy Optimization
- Tools for Measuring and Evaluating Marketing Performance
- Role of AI in Revolutionizing Pharma Marketing
- Personalizing Marketing with AI
- Enhancing Customer Engagement Through AI
- Understanding AI Tools and Applications
- Case Studies of Successful AI Campaigns in Pharma
Program Instructors
Dr. Mahmoud Ezzat - Marketing Lead
- Bsc. of Pharmaceutical science.
- CIM – Chartered Institute of Marketing
- AUC – Promotional Advertising
- AUC – Essentials of Marketing
- Google Digital Marketing Certification
- Google Analytics
- Marketing & Business Development Public Speaker.
- 21 Years entire career experience.
- 12 Years Marketing Experience.
- KSA – Egypt – UAE – Jordan – Iraq.
- Multinational & National corporates Experience.
- Multiple Therapeutic Segments in Pharmaceutical market.
- Infection Control.
- Orthodontic Medical Devices.
Program Instructors
Dr. Mahmoud Mohamed - Marketing Instructor
Education
- MBA: Marketing University of Leicester – United Kingdom
- BSC of Pharmaceutical Science Faculty of Pharmacy, Cairo University
- Portfolio Management Professional PfMP®️
- Project Management Professional (PMP)
Experience:
- 23 years within global and regional pharmaceutical companies in different marketing and sales roles.
- Diversified therapeutic areas within Gulf Cooperation Council countries (GCC) and Egypt.
- Strategic Market Planning Local, Regional & Global Branding